Fortunately, the women imparted their findings to me. Their passion about the beautiful plants they grow was contagious! Back in the Netherlands, I soon planned a new journey to Morocco. During that following trip I visited the biggest agricultural fair in Africa. Entrepreneurs from all sorts showed their goods: exotic natural treasures with wholesome properties.
This trip confirmed my initial feelings when meeting the two Berber women: I have to do something with this!
Immediately after coming back home, I started looking for dermatological experts to work on a new product for the skin. The main ingredient: Prickly Pear oil. I wanted to create a product that was good for the skin, the environment and the women that produce it. And I did it! The skin radiates, the environment is sustained and the women are granted their independence by buying their product.
Aleeza was founded as a result of coincidental meeting. The age-old beauty rituals are preserved in a modern beauty product. I am forever grateful to these women for sharing their secrets with me!
Selima Ajaoun Founder Aleeza Cosmetics